The purpose of the registered Cardiolabel®

We wish to submit a proposal to the healthcare departments from each country, with the intention of aspiring a progress in health with the entire population. Our objective is based on scientific research which has already taken place in Canada, the positive results of which on public health have already been published worldwide. In addition, for our project we are taking the social-economic impact for companies and consumers into account.

 

Through the exchange of goods, all citizens will be automatically informed about this healthy approach.

That is why we need a turnabout which requires a large social effort.

We based the cardio label on experiences in Canada, New Zealand and Denmark, where the necessity of the consumers' and manufacturers' sensitization has already been proven.

Therefore, we too will undertake the necessary actions to persuade the population and the manufacturers that progress in health can only be established, provided that all products on the shelves are adapted to scientifically founded criteria.

 

A well thought-out combination of strategies can lead to a long-term progress in health and especially the aspect of movement must not be forgotten. An integral approach offers the best guarantee for a change of habits.

 

Several products must comply with the criteria; the efforts of the companies involved must therefore be rewarded. They can immediately use the cardio label on fixed terms.

 

We therefore plead for a lasting policy where all the aspects which further health are given a chance. Specialists in such matters (a board of wise men) need to carry out a strict supervision and interventions need to take place which apply to the needs of the target group involved.

 

The higher your blood cholesterol level, the greater your risk for heart disease- heart attack

 

"'The initiative consists of two phases: offer development and demand stimulation."

 

Offer Development

 

The registered Cardiolabel® is granted to products and services and is a guarantee that those are " healthier ".

The Cardiolabel is assigned after a very strict and transparent procedure, based on transparent criteria.

 

 

Those criteria are subject to strict supervision which is adopted according to fixed parameters ( approved parameters from Canada, New Zeeland, Denmark ). All the labelled products are to prevent heart and vascular diseases and to support prevention. They can be fully trusted by the consumers.

 

 

Demand stimulation

 

We will request several consumer organisations to support our information campaign on the Cardiolabel. Our goal is to encourage the consumer to purchase his first product with the registered logo, which guarantees that it is a "healthy product". The non-profit organisation hartziekte.be will organise information campaigns in schools and introduce the logo to several organisations. Eventually, information about the registered Cardiolabel will be spread through several media channels and through websites;

 

That way we will try to gain the consumers' confidence.

 

Paul Bols

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